Capturing “Up for Grabs Shoppers” is an Important Key to Downtown Retail Success
By N. David Milder
Who Are They?
Many downtown retail growth strategies are doomed because
they try to avoid some key facts. One is that, except in the very rarest of
rare situations, downtown retailers, be they new or old, large or small, must compete
for and win sufficient market share to prosper. Another, and closely related
fact, is that beneath the venerated
“leaked” sales to merchants located beyond the downtown’s trade area, and the
45% of GAFO sales now being e-leaked to online merchants, is a group …