DANTH, Inc. has just released a research paper I wrote on downtown multichannel retailing. I prefer to think of it as backdoor retailing, with electronic and non-electronic variations. In any case, the topic is important because downtown retailing is undergoing an enormous change — one that will not be reversed even when the economy recovers from our Great Recession — towards multichannel/backdoor retailing. Downtown merchants and leaders who do not adapt to this new paradigm will be left behind, more dross produced by capitalism’s creative destruction.
You can download a free copy of the research paper at:
http://danth.com/storage/pdf/Multichannel.pdf
N. David Milder
